Leaflet Distribution

Leaflet Distribution in London

Our service provides leaflet distribution in London that runs remarkably leafleting campaigns in various sectors, using a unique blend of old marketing method, creativity, and innovation.

Although, leaflet distribution is an old marketing method, a lot of businesses, from various sectors still trust this method. If they do so, it’s because leaflet distribution can generate a very good Return-On-Investment. Furthermore, it’s one of the most efficient way to raise awareness.

Our leaflet distribution in London is designed to help you to get your message known to your targets, to encourage them to a call-to-action, and generate more sales.

Our work is carefully supervised, there’s no risk of having leaflets binned, or distributed improperly, and in each campaign you have full visibility on the running operations.

How our leaflet distribution in London can help?

Hand to Hand Leaflet Distribution

Door to Door Leaflet Distribution

B2B Leaflet Distribution

Is leaflet distribution effective?

Firstly, there is no universal answer. In fact, it depends on many factors. As well, the purposes of this way of advertising matter. Furthermore, the lack of studies illustrating the response rates of leaflet distribution, are limited.

The last figures that we have, are from 2018, and found on the Data & Marketing Association’s website. The chart below summarizes the figures found on the DMA website. It illustrates the percentage of actions taken over 27 days later the door-to-door distribution’s day.

Door drops response rates

As a result, this study shows us that the majority of people receiving advertising mail read the message.

Honestly, the reason of this high awareness is because we still receive important information in our letterboxes, and we have to check it.

Unfortunately, for hand-to-hand leaflet distribution, there’s no study in the market, explaining the returns. However, it does not mean that handing out flyers is inefficient. Have a look on the following video, down below. It was during a 2-for-1 hand-to-hand leaflet distribution  campaign.

Purposes of leaflet distribution

This old way of marketing is still popular in some industries. In fact, it's one  of the most efficient way for getting a message known. For this reason, having a short remind of the purposes of leaflet distribution can be useful.

Flyer distribution in the 70's

Without breaking stride, homeward bound commuter as the Staten Island Ferry Terminal reaches for leaflet from street... - NARA - 549907.jpg
By Blanche, Wil, Photographer (NARA record: 8464438) - U.S. National Archives and Records Administration, Public Domain, Link

Promote a business

  • Attempt to boost the sales: Established businesses use this method in order to reach potential customers. The outcome expected is to get new enquiries by reaching prospects with a leaflet. The flyer contains the main information regarding the offer, some in-depth details about it, contact details and sometimes, a call-to-action.
  • Generate awareness about a new business: Some new businesses use this way of advertising in order to let people know about their new business. In general, this method is used by new local business such as gym, restaurants,  shops. This method is also used by new start-ups launching a new service locally or nationwide such as a rental cars app, online investment platform, online comparative.
  • Inviting people to try a new offer: It's when businesses are already established and trying to inform their customers or prospects that they released a new product or service.
  • Staying in top-of-mind:  Some companies, small or big, decide to distribute flyers in a regular basis, just for trying to keep the attention of their targets. It's usually operated through door drops or business drops.

Advertise an event

Informing local people: In most of the cases, the purpose is to let people know that an event is taking place in their area and soon, such as festival, market, concert.

Informing passers on the same day: Especially, in town full of night clubs and bars, or in touristic areas. The purpose is to have more visits in short-term event such as art gallery, parties, entertaining events.

Persuade for a non-profit organisation

Sensitize: It's the main purpose of non-profits organisations such as politics politic parties, religious groups, or humanitarian organisations. Catching the attention, sensitizing about a fact, and inducing to an action in favour of the organisation such as joining them, funding them, and spraying their message.

Door-to-door leaflet distribution

To begin with, door-to-door leaflet distribution is the process by which the leaflets are distributed directly to the letterboxes.

This method of distribution is suitable everywhere, except in Westminster & City of London.

It's commonly known as a cheap way to transmit your offer directly to the home of your targets.

In fact, this way is good for reaching out a particular Geographic Target Market. For instance, you're an Estate Agency based in Isle of Dogs, and you want to outreach people living in East Ham, door-to-door leaflet distribution will enable to convey your headlines to 10,000 households.

To clarify, this method of distribution is more focused on quantity of leaflets distributed than Hand-to-Hand. So it reduces the visibility of your Brand outdoor, but you will have more leaflets distributed. In a specific location, it’s possible with door-to-door distribution to send 1000 leaflets directly to the letterboxes for a couple of hours. However, each leaflet distributed is not a qualified lead, but a relative proportion of those leaflets sent can be converted to new leads.

Furthermore, the main advantage of this method of distribution is that more people will read your message.

Additionally, nowadays, people check carefully their letterbox. Consequently, if your leaflet is on the letterbox of your target, he or she will read the headline.

Door-to-door leaflet distribution video recorded of Generate Awareness

In conclusion, leaflet distribution as any method of marketing has its advantages and drawbacks.

B2B leaflet distribution in London

In general, B2B leaflet distribution consists of distributing piles of flyers to businesses such as pubs, offices, restaurants. In most of the cases, this method of distribution targets consumers. However, it can also be used as a B2C or B2B lead generation.

From local hairdressers to office buildings, opportunities of distributing leaflets to businesses aren't missing in London.

B2B leaflet distribution targeting consumers

B2B leaflet distribution can be a targeted and cost effective to spread awareness about an offer that consumers could be interested in.

The process is to go inside shops and asking to the owner or the manager to leave leaflets inside the business.

Furthermore, the ways of leaving the flyers inside a business are various. For instance:

- In a pub, it's possible to leave the leaflets near the till or in a counter

- In hairdresser salon, leaving the leaflets in a table on the waiting room

- In a office building, the way is to ask to the receptionist if he can leave the flyers near the check-in, or if he can pass the leaflets to each office

More important, the leaflets need to be potentially relevant to the customers or workers of this particular business. In general, if the offer could interest the customers of a business, and it does not represent a threat for the business owner, he or she will accept to have your pamphlets inside.

This method of marketing is very good for concerts, theatre, and classes. However, it can be used by other type of organisations. All depends of the offer, the targets and the location. For instance, a new car park company in Central London can try this method.

B2B leaflet distribution targeting businesses (Lead Generation)

B2B leaflet distribution targeting businesses can be used,as well, as a way to spread awareness generate leads.

In fact, in this method, the leaflet is used to support the elevator pitch. Contrarily to the other methods, this one requires less flyers.

The process is similar to B2B leaflet distribution targeting consumers, search leaflet distributor/lead generator goes inside shops and asking to talk to the owner.

Then, leaflet distributor  introduces himself, tells what is the offer and why this offer could interest the owner. Subsequently, if he is interested in, the leaflet distributor will leave him a flyer with all the information inside such as contact number email address. Alternatively, for some offers, it's better to ask the details of the owner, depending which product which service and which campaign.

Though, as you might have noticed, this method requires good speaking skills, confidence, persistence, and more importantly, the ability to soak up the rejections.

Generally, this method is more suitable for targeting small businesses or or small shops where owners are very likely to be in.

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