Affordability : Hand-to-hand leaflet distribution is a cheap way of gaining visibility, and conveying your message in London.
Furthermore, a lot of people will see your Brand that our promotional staff wear, shouting your taglines, and handing out your offer towards the passersby.
In fact, it’s effective for Brands looking to gain visibility in front of the big audience in London such as Transport For London passengers.
Leafleting near the Tube entrances is a good alternative for businesses not being able to afford to advertise on the London Underground Ad spaces. (£103.600 for 200 poster ads, in each station in zone one and two)
Read the article that Courier published in October 2017: Why tech startups advertise on the London underground
Increased Visibility : For instance, in a busy station such as Piccadilly Circus, around 1,000 passengers can see your Brand on the chest of one flyer distributor in only 1 hour.
Or, let’s say, you want 1 Flyer Distributor in front of each entrance, as a result it will be 4.000 views/hour for your Brand. (there are four entrances in Piccadilly Circus Tube Station)
Important volume of interested targets: Each leaflet distributed is a potential new lead.
If we keep our example of Piccadilly, depending on how attractive is your offer and people targeted.
You can expect to distribute between 50 to 120 leaflets/hour and per Leaflet Distributor. Therefore, those people are likely to be really interested in looking into your offer.