Hand to hand Leaflet Distribution London
What is Hand to Hand Leaflet distribution?
Hand to hand leaflet distribution is a type of promotion in which Brand Ambassadors distribute flyers into people’s hands.
In the marketing jargon, this type of marketing is often called “leafleting”, “handing out flyers”, or “hand to hand distribution”.This method of advertising is suitable in streets, events, and especially in front of subway or train stations.
This kind of marketing is often used for:
- Brand Activation
- Promotional Offer
- Raising Brand Awareness
How this method can help
To clarify, hand to hand flyer distribution is a very effective way to increase Brand awareness. In fact, this method is very effective in Greater London, especially in tube stations entrances.
Additionally, this old way of marketing still works, and it is one of the most efficient ways to convey your message to your prospects. Furthermore, it catches more people attention than emails, social media posts, or TV adverts.
Our hand to hand distribution service is designed to get your message known to your prospects and see if handing out flyers is effective for your message. (See How to track the effectiveness and measuring the results of a leafleting campaign)
Main Advantages of Handing Out Flyers in London
Affordability : Hand-to-hand leaflet distribution is a cheap way of gaining visibility, and conveying your message in London.
Furthermore, a lot of people will see your Brand that our promotional staff wear, shouting your taglines, and handing out your offer towards the passersby.
In fact, it’s effective for Brands looking to gain visibility in front of the big audience in London such as Transport For London passengers.
Leafleting near the Tube entrances is a good alternative for businesses not being able to afford to advertise on the London Underground Ad spaces. (£103.600 for 200 poster ads, in each station in zone one and two)
Read the article that Courier published in October 2017: Why tech startups advertise on the London underground
Increased Visibility : For instance, in a busy station such as Piccadilly Circus, around 1,000 passengers can see your Brand on the chest of one flyer distributor in only 1 hour.
Or, let’s say, you want 1 Flyer Distributor in front of each entrance, as a result it will be 4.000 views/hour for your Brand. (there are four entrances in Piccadilly Circus Tube Station)
Important volume of interested targets: Each leaflet distributed is a potential new lead.
If we keep our example of Piccadilly, depending on how attractive is your offer and people targeted.
You can expect to distribute between 50 to 120 leaflets/hour and per Leaflet Distributor. Therefore, those people are likely to be really interested in looking into your offer.
Ups & Downs of this method of distribution