Hand to hand Leaflet Distribution London
What is Hand to Hand Leaflet distribution?
Hand to hand leaflet distribution is a type of promotion in which Brand Ambassadors distribute flyers into people’s hands.
In the marketing jargon, this type of marketing is often called “leafleting”, “handing out flyers”, or “hand to hand distribution”.This method of advertising is suitable in streets, events, and especially in front of subway or train stations.
This kind of marketing is often used for:
- Brand Activation
- Promotional Offer
- Raising Brand Awareness
Hand to Hand Leaflet distribution in London
Generating awareness in London through our leafleting service is a cheap way to reach a wide range of targets.
This old way of marketing is still one of the most efficient ways to convey your message to your prospects. Furthermore, it catches more people attention than emails, social media posts, or TV adverts.
We care more about seeing if a promotional leafleting campaign is efficient for your message, instead of promising you a guaranteed increase in sales.
We only succeed if you succeed, too. For this reason, we give our best to raise brand awareness. For us, maintaining a good relationship is more important than having more business.
Main Advantages of Handing Out Flyers in London
Affordability : Hand-to-hand leaflet distribution is a cheap way of gaining visibility and conveying your message in London. A lot of people see your Brand that our Leaflet Distributors wear, shouting your taglines, and handing out your offer towards the passersby.
It’s suitable for Brands looking to gain visibility in front of the biggest audience in London: Transport For London passengers. Leafleting near the Tube entrances is a good alternative for businesses not being able to afford to advertise on the London Underground Ad spaces. (£103.600 for 200 poster ads, in each station in zone one and two) Read the article that Courier published in October 2017: Why tech startups advertise on the London underground
Increased Visibility : In a busy station such as Piccadilly Circus, around a thousand passengers can see your Brand on the chest of one Leaflet Distributor in only 1 hour. For instance, you want one Leaflet Distributor in front of each entrance, and it will be 4.000 views/hour. (there are four entrances in Piccadilly Circus Tube Station)
Important volume of interested targets: Each leaflet distributed is a potential new lead.If we keep our example of Piccadilly, depending on how attractive is your offer and people targeted. You can expect to distribute between 50 to 120 leaflets/hour for one Leaflet Distributor. Therefore, those 50 persons are interested in looking into your offer.
Ups & Downs of this method of distribution
Proof of well-establishment
Good quality leads
Good alternative to Tube advertising
Better receiptivity than digital advertising
Possibility to interact face to face with the prospects
Lower volume of leaflets sent than door-to-door
Ineffective in wide areas