As for any marketing campaign, each details can be important. In this article, we are going to talk about the flyer size, especially for a distribution. Before continuing, it’s important to decide which method of distribution we’ll suit your needs. In fact, it can seem obvious for some. However, some want to to mix the methods of distribution.
To begin with, I’ve noticed that most of the business owners or marketing managers tend to opt for A5 format. The reason is simple. The bigger it is, the more information it can contain. From this perspective, it’s a fair point. However, all the letterboxes aren’t same size. In most of the cases, the letterboxes are in the middle of the door, set up horizontally, and about 30 cm size. But, some others are set up horizontally too, and about 10 cm size. Furthermore, there are letter boxes set up vertically, and about 10 cm size. For this type of 10 cm large letterbox, i f you choose the A5 format, the flyer will have to be folded. So, what’s the matter? It’s always better to have the full message displayed properly rather than making the receiver to unfold it. Furthermore, having a leaflet in a good shape will optimize chances to have this leaflet lingering for days inside the home.
However, if you opt for A5 format, you can still make it, if you choose the right thickness. More importantly, you should run away from 80 – 110 gsm weight, it’s the same thickness that we found in standard office paper. The problem with this type of flyer is that a lot of leaflets will be crumpled by pushing it in the letterbox. As a result, instead of receiving a nice pamphlet, the household will see a torn or crumpled flyer ready to be binned. For this, you ought to choose a heavier format such as 170 – 200 gsm. It’s possible to choose 130 – 170 gsm, overall, it will make it. But a lot of letterboxes contain a brush behind the piece of metal that we push to put the letter in. In some cases, even 130 – 170 gsm will be crumpled. For this reason, choosing 170 – 200 gsm will be the best bet because the leaflets will get through any letterbox without being damaged.
Ideal flyer size for door-to-door leaflet distribution: A5 170 – 200 gsm
To begin with, A5 flyer size should be avoided but not prohibited. In fact, it depends on the offer. For instance, if the offer is a 2-for-1 to be used by the end of the day, an A5 flyer size will make it. However, in most of the cases, it would be better to opt for a A6 or a A7 flyer size. Those formats can be put in a pocket, commuters might be interested in your offer, but they are likely to not be willing to carry a bulky flyer. Furthermore, commuters tend to take easier small size leaflets because it creates curiosity among them. As well, a smaller flyer is often synonym of invitation or coupon. Consequently, it’s easier to distribute it, because passersby we want to know what those flyers are about.
In the previous paragraph, we have seen that a suitable thickness of flyer is important. However, the thickness of the flyers for hand-to-hand leaflet distribution is less important. But, it’s not because it’s less important that opting for an office paper size would be a safe bet. The problem with this thickness of paper is that it looks not very professional. In fact, to be honest, it looks that the company distributing flyers is broken or short on budget. For this reason, opting for normal weight of flyer such as 130 – 170 gsm will be perfect.
Ideal flyer size for hand-to-hand leaflet distribution: A6 130 – 70 gsm